YFM

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YFM
YFM.png
City Johannesburg
Broadcast area Gauteng
Branding YFM 99.2
Slogan "Yona Ke Yona"
Frequency 99.2 FM
First air date 1997; 22 years ago (1997)
Format Urban Contemporary
Language(s) English
Callsign meaning "For the Youth"
Webcast [1]
Website www.yfm.co.za

YFM (1997 - to date) is a South African radio station based in Johannesburg, Gauteng. Founded in 1997 at the height of the Kwaito Revolution, YFM is responsible for launching radio careers of numerous prominent personalities including Oskido, DJ Sbu, DJ Fresh, DJ Khabzela, Phat Joe, Bad Boy T, Unathi Msengana, Rude Boy Paul, Phindi Gule, Dineo Ranaka and Mo Flava.

History

YFM first went on air in 1995 in the suburb of Bertrams in the city of Johannesburg and within one month it enjoyed a listenership of 660 000. In the mid 2000s, at the height of the station, the listenership stood at 1.2 million.

References

  1. Twitter, @Yfm, 22 February 2019
  2. Facebook, Yfm99.2/, 22 February 2019
  3. Times LIVE, DJ Sbu reflects on 'working 24 hours, with no cheque' at YFM/, 22 February 2019
  4. Mail & Guardian, Yfm goes for the gap, 22 February 2019
  5. Daily News, YFM TO UNVEIL ITS NEW BRAND IDENTITY!, 22 February 2019
  6. The Media Online, It’s all happening on Yfm as station stirs up the mix, 22 February 2019
  7. Channel24, YFM announces line-up changes, 22 February 2019
  8. Apple iTunes, YFM, 22 February 2019
  9. SA Government, YFM, 22 February 2019
  10. IOL, YFM happy listeners waking up to DJ Ankletap, 22 February 2019